Our Story
PURPL started with a simple frustration: whitening products that either didn't work, hurt our teeth, or cost a fortune at the dentist.
We discovered the science behind purple color-correcting toothpaste — the same trick makeup artists use to cancel out yellow tones — and combined it with a gentle, enamel-safe whitening strip formula.
No harsh peroxide overload, no sensitivity for days, no $100+ dentist visits. Just 30 minutes a day for 7 days, and a noticeably brighter smile.
Today, PURPL strips have helped thousands of people feel more confident in photos, on dates, and on camera — because everyone deserves a smile they don't have to think twice about.
47,000+
Happy customers
7 Days
To visible results
30-Day
Money-back guarantee